Supporting the Berber Artisan Community
There are different Moroccan Craftsmanship trades. Thanks to these trades and natural items such as wood, stone, iron, leather, wool and copper, thousands of families are fighting their way through life and its hardships.
Our priority is to develop work conditions for artisans in the Atlas Mountains, weaving skills and know-how, and further encourage knowledge in this field. Thanks to trades such as this one, countless families will have a better, brighter future.
Together, we'll shape a better world for families in the Atlas Mountains, and we'll provide them with the means to continue doing the thing they love most — and that's weaving gorgeous carpets!
Are the Artisans Paid Reasonably?
We have a long, lasting relationship with our artisans. Craftsmen are fairly compensated for their work and also benefit from subsidies allowing them to fulfil themselves financially and personally.
It remains as our duty to guide these artisans through the business world. And we're determined to making them flourish and conquer a field that's dominated by mass-producers and underpaying factories.
We focus on a strict observance of the principles that underlie fundamental human and labour rights. Moreover, 15% of the profits are reinvested in the development of rural communities.